Shared Rural Network

Improving rural connectivity could unlock £6 billion for the Scottish economy

2 August 2023:  Improved rural connectivity could boost the UK economy by £65.1 billion, new economic modelling from the Cebr for Virgin Media O2 has found. The report, titled ‘The Great Rural Revival’, addresses four sectors central to the UK’s rural economy – tourism, agriculture, manufacturing, and small businesses – and finds connectivity improvements could boost rural employment by 6.8%, creating an additional 284,000 new jobs.

Read the full press release and report here

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