27 June 2022, London: Digital Mobile Spectrum Ltd (DMSL) has appointed Bryn Jones as its new Shared Rural Network (SRN) Director. Bryn joins on 4 July 2022 to lead the DMSL team in delivering the publicly funded element of the programme.
The Shared Rural Network will deliver 4G coverage to at least 95% of the UK. It will provide significant improvements to mobile coverage for rural communities, businesses and visitors. A world-first, the £1 billion programme sees industry and government working together to deliver faster and more reliable mobile connectivity to boost productivity and investment in rural areas.
Bryn brings decades of experience in the UK mobile market, having helped develop and deliver award-winning customer experiences for brands such as Virgin Mobile, Virgin Media, EE and Three. Jones previously managed Virgin’s mobile and off-net broadband technologies, Three’s mobile network for 3G, 4G and its preparation for 5G, and, as a Board Member of MBNL, helped manage the EE/Three network sharing arrangements and roll-outs. Bryn joins DMSL from Pure Planet, a technology-first renewable energy retailer serving the residential market, where he was Chief Technology Officer.
DMSL, a joint venture of all four mobile operators, manages and runs the SRN programme and provides reporting and tracking information for the programme. Bryn will work closely with Building Digital UK (BDUK), Ofcom and the four mobile operators (BT, Three, Virgin Media 02 and Vodafone) to deliver coverage improvements across the UK and ensure value for public spend.
Bryn replaces Paul Young, who retires from full time employment this month.